UNC Pembroke student Ernest Bethel is making a statement in his final year, and it’s being heard across North Carolina.

During the fall semester, he started a philanthropic project in partnership with UNCP’s Office of Diversity and Inclusion. Using a social media program called “dollar-per-follower,” he raised a tidy sum through Twitter for the Pretty in Pink Foundation to help a local breast cancer victim.

Bethel’s mission was twofold. He wanted to create a good news story that would draw attention to breast cancer and to a community, which has been battered by bad news recently.

Learn more about "Dollar-Per-Follower."

UNC Pembroke

Friday, March 28, 2014