The University of North Carolina Board of Governors recently authorized Western Carolina University to begin offering its bachelor’s degree program in hospitality and tourism at its instructional site at Biltmore Park Town Square in Asheville.

Expansion of WCU’s existing campus-based program to Asheville is designed to meet the needs of community college graduates in hospitality-related programs as well as working professionals already in the tourism industry in the Buncombe-Henderson area and across Western North Carolina, said Steve Morse, director of the hospitality and tourism program at WCU.

“Asheville is the only major city in North Carolina not currently served by a four-year hospitality and tourism degree program,” Morse said. “With the increasing importance of tourism and hospitality to the economy in Asheville, Hendersonville and surrounding counties, expanding our offerings to that area will enable us to produce graduates ready for leadership positions in what is a cornerstone industry of Western North Carolina.”

The program at Asheville is targeted at students with associate degrees and interest in the hospitality and tourism field, especially students in related programs at Asheville-Buncombe Technical, Blue Ridge and Isothermal community colleges.

WCU will begin offering hospitality and tourism courses at Biltmore Park Town Square beginning in the fall semester.

University officials are planning a formal roll-out of the program expansion later this summer, and more information about the program will be available at that time.

Prospective students interested in learning more about WCU’s hospitality and tourism program offerings at Asheville should contact Judy Fleming, director of advising and undergraduate affairs for WCU’s College of Business, at 828-227-3294; via email at; or visit the website

View original article from WCU


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