Before Norman Coates and Corey Madden crossed paths, the former was cruising through the twilight years of a distinguished career at the University of North Carolina School of the Arts.
In fact, the Director of Lighting for UNCSA’s School of Design & Production had made a name for himself far beyond the confines of any classroom or stage. Each year since founding the Winston-Salem Light Project in 2008, Coates and his lighting design students have transformed an ordinary landscape in the city into an inspiring work of public art, delighting tens of thousands of people.
It was Coates’ project along the Winston-Salem Strollway in 2014 that first captured the attention of Madden, then the new Executive Director of the Thomas S. Kenan Institute for the Arts at UNCSA. Aptly titled “Artery,” the multimedia installation transformed a half-mile section from downtown to the Southeast Gateway into a series of arches that mirrored the movement of pedestrians in and out of the city center.