Academic Excellence: MBA Students Making Impact

Winston-Salem State University (WSSU) MBA students are gaining hands-on experience and also making an impact in the community through a newly redesigned course that pairs students with community organizations.

“We were able to do something to bring this community together,” says Gwendy Carter, a first-year student in the Master of Business Administration program.

Carter teamed up with her co-worker at Wake Forest Baptist Medical Center, Dedra Gaines, and Harvey Manley, a manufacturing lead at ConvaTec, to develop a business plan for a proposed heritage center in Winston-Salem’s Happy Hill neighborhood.

At the beginning of the class, Marketing Management (MKT-6321), organizations affiliated with the Enterprise Center, part of the Simon Green Atkins Community Development Corp., made presentations to students. The students then chose an organization, and were tasked, over the course of the semester, with creating either a business plan or marketing plan.

Gaines says her team chose the Happy Hill project first because “it was so different from healthcare.”

“We were drawn to this project from the beginning,” she says. “As we worked all the way through, it got more exciting.”

Their presentation, “Lifting the Happy Hill Neighborhood Story Out of Obscurity,” was presented on Dec. 7. The group presentations were scored by a team of judges, and their project garnered the highest score.

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